Now I’ve always been one for curling up next to a warm fire to read a few chapters in a good book, but throwing the book into that fire to be able to read it?! Now that’s interesting!
Thanks to Ed from The Input for pointing this one out!
It seems that Bruketa & Zinić have created an interesting and exciting way to release their annual report for the food company Podravka. The book must be placed in an oven before it can be read!
Well Done was created using a thermo-reactive ink and paper that exposes images and text after being baked at 100°C (212°F) for 25 minutes. Not only that it’s a very slick looking book, a sterile appearance with clean images and texts.
Not only does the book itself contain the report but a smaller book inserted into the pages of the first are filled with recipes and products from Podravka.
All in all an amazing marketing strategy by the company to get people to purchase and read their report.